> when users want to go to the PWA, they look around their home screens forgetting that it wasn’t an app. > users don’t know how to add it to their Home Screen

> when users want to go to the PWA, they look around their home screens forgetting that it wasn’t an app. > users don’t know how to add it to their Home Screen, so they invariably type it in their browser everytime they’d like to access it, adding lots of friction. Microsoft is fighting this. Google, too, to some extent. Change is coming.