The business was software products, built to order, delivered on CD-R media, starting in 2005. The company grew pretty well, doubling in size every 20 months, e

The business was software products, built to order, delivered on CD-R media, starting in 2005. The company grew pretty well, doubling in size every 20 months, eventually to be acquired by a large defense contractor. The website probably wasn't needed at all. Getting customers was simple: look for a SBIR contract that is interesting, then bid for it. Analytics software would have angered the customers enough to kill the business, and it may have been prohibited by contract or by law. I've seen other software and mostly-software businesses where analytics software was out of the question. One example was a company that made an underwater device. Another example was a company that made an OS that got used in military equipment. (add analytics software if you want to live in prison) Not everything is on the internet.