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https://smallbusiness.chron.com/use-archetypes-advertising-38626.html https://smallbusiness.chron.com/use-archetypes-advertising-3... User stories are just cus
by akiselev 6y ago
https://smallbusiness.chron.com/use-archetypes-advertising-38626.html https://smallbusiness.chron.com/use-archetypes-advertising-3...
User stories are just customer archetypes, themselves based on Jungian archetypes, adapted to software development.
- gumby 6y ago> themselves based on Jungian archetypes Which has always amused me, given that Edward L. Bernays was Freud’s nephew.
- akiselev 6y agoFreud and Jung actually became close friends over a decade before Jung coined his archetypes so that might be how Bernard got exposed to the ideas, even though (IIRC) Freud and Jung had a falling out later. Bernard would have been in his 20s or so