3 ms·
The reason people moved away from them is that a few bad apples were tracking emails via logged images. Then you got the images stripped which made the whole th
by mikeryan 15y ago
The reason people moved away from them is that a few bad apples were tracking emails via logged images. Then you got the images stripped which made the whole thing kind of pointless. Not to mention the fact that there's the actual HTML engine rendering mess.
HTML email sounds good on paper (and to marketers) but the reality is that its a nightmare.
- ryan_brunner 15y agoA few bad apples were? Image based e-mail tracking is de rigeur to this day for nearly any marketing e-mail you receive, and has been since e-mail marketing has been a thing. Any e-mail marketing provider worth their salt will include these without even asking the person sending the batch.
- yuhong 15y agoSo much that most email clients disable images by default and have been for years to help prevent abuse by spam.
- Jach 15y agoAnd if it's actually important or you're curious or you can't read it and want to know what it says, you'll click the "show images" button. Email tracking is hardly a bad thing, it provides useful data. Some address never reading emails/never showing pictures? Stop sending them stuff.
- deleted 15y ago[deleted]
- jarin 15y agoThe reason it was such a bad idea before was that spammers used to want to figure out whether an email address existed and/or was active, and they would use a tracking image to do that. Now they have the bandwidth and processing power available to not care about it.