4 ms·

> user stories (which far precede 20 years ago and come from the advertising world) Really?

• akiselev 6y ago
  https://smallbusiness.chron.com/use-archetypes-advertising-38626.html https://smallbusiness.chron.com/use-archetypes-advertising-3... User stories are just customer archetypes, themselves based on Jungian archetypes, adapted to software development.
  • gumby 6y ago
    > themselves based on Jungian archetypes Which has always amused me, given that Edward L. Bernays was Freud’s nephew.
    • akiselev 6y ago
      Freud and Jung actually became close friends over a decade before Jung coined his archetypes so that might be how Bernard got exposed to the ideas, even though (IIRC) Freud and Jung had a falling out later. Bernard would have been in his 20s or so
• gumby 6y ago
  Product marketers and advertisers used to (and as far as I know still do) write "biographies" of target customers to help decide what messages to send, what the packaging should look like, how and where it should appear in the supermarket etc. They'd look like, "Jane, 35, has an undergraduate degree in a technical field, and is married with two kids. She exercises a few times a month but wishes she could do it more..." Then they say, "So would Jane be drawn to this color or is it too opinionated for her?"
  • twic 6y ago
    This isn't what a user story is. This sounds like a persona, which is a thing in product management. But it is not the same thing as a user story at all. A user story is something like "Customers want to see the items most recently added to the shop". Or, in Connextra form: As a customer I want to see the items most recently added to the shop So that i can stay abreast of developments in fashion