>hey would be happy to monetize every video on the site if they could, but advertisers pay the bills, and since advertisers are sensitive to their public image

>hey would be happy to monetize every video on the site if they could, but advertisers pay the bills, and since advertisers are sensitive to their public image Thats the excuse, but in reality, google still runs ads on demonetized channels. And there are companies that want to advertise on these other channels. Google is actually doing a disservice to stock holders by excluding profits, but many suspect that they want to be a cable network in the long run, siding with media corps. There are tiers of advertisers, lower tier companies will gladly pay to advertise on lower quality channels.