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> Cool, thanks for the direct perspective. So it does sound like there is perhaps some space for s service which a company could provide which looked to the sho

> Cool, thanks for the direct perspective. So it does sound like there is perhaps some space for s service which a company could provide which looked to the shop owner as a 'DIY' service but was implemented as setting up various values in standard templates on the back end? Sort of like 'App Engine' for small business where you "design" it but the modules you use are just front ends for the underlying cloud services? I still think many people "DIY'ing" shouldn't. The sites often look horrible, have no way to track stats (conversions), etc. What would be better is it if the hosted e-commerce players really pushed to market to these people who think DIY'ing is the better way.

ChuckMcM 15y ago
"I still think many people "DIY'ing" shouldn't." Chuckle. Agreed 100% however folks want to be independent, even when they aren't as good at it as they might think they are. From the psychology perspective if you can make a system that "feels" DIY but really isn't so DIY that the final product looks DIY, that is the value proposition in this market. You sell people the notion they can "do it themselves, no need for techno-nerds telling you how you're doing it wrong!" and then you give them a design system on rails for which the 'exit' points are all decent web sites.