Most sites would get a lot more mileage out of a serious study of basic information design principles than tacking on the latest whiz bang effects, be they flas

Most sites would get a lot more mileage out of a serious study of basic information design principles than tacking on the latest whiz bang effects, be they flash or HTML 5. Demos are fun but on the web I'm after information, not some kind of half-assed video game.