> The researchers hypothesised that most Spaniards disagreed with Catalonia’s independence, which would create experimental conditions in which a greater dissem

> The researchers hypothesised that most Spaniards disagreed with Catalonia’s independence, which would create experimental conditions in which a greater dissemination of tweets with negative content was expected – while fewer positive tweets were anticipated to spread – irrespective of other features which contribute to tweet diffusion. And then shortly after: > “The researchers suggest that positive tweets were shared less due to the negativity surrounding the referendum. Therefore, these tweets would have resonated more. In a sense, negative tweets about this topic were mainstream,” she said. I.E. the title and premise of this article (Just say no: negativity is secret of political tweet success, study finds) is pure bollocks, and not at all what the study said.