It's not that easy. It's a two way street. Advertisers have enormous power over the viability of media. If you start putting out stuff advertisers don't like, t

It's not that easy. It's a two way street. Advertisers have enormous power over the viability of media. If you start putting out stuff advertisers don't like, they'll pull out and your paper fails. Subscriptions and reader payment is hardly enough to keep these things afloat. So the idea that you can "just" twist the arms of advertisers is assuming a great deal about the power you have or how media is embedded in society. You would at the very least need to be in a position where not advertising with your newspaper would be foolish from a business perspective. Anyway, all of this sounds like inter-oligarchic squabbling. Each oligarch has his own newspaper or is associated with some newspaper working to shore up interests and entrench power.