That sounds about right. I think Tesla plans on reducing the price in half for every next models every 3 years. So that would be $120k in 2009 (Roadster), $60k

That sounds about right. I think Tesla plans on reducing the price in half for every next models every 3 years. So that would be $120k in 2009 (Roadster), $60k in 2012 (Model S), $30k in 2015 (already announced)...so I suppose a $15k-$20k in 2018. That should make it mainstream enough. Hopefully, by then we'll also have Li-Air batteries or more viable ultra-capacitors (which Elon Musk thinks are the future for electric cars). Also, Better Place has an interesting business model, similar to the one of carriers subsidizing phones, by subsidizing electric cars to make them cheaper upfront and then having to pay a few hundred dollars per month to replace your battery at their stations whenever it discharges. I heard it's already gaining traction in some Middle East countries and also in China, and they plan to expand in some European countries, soon. http://www.betterplace.com/ http://www.betterplace.com/