For some reason this article rubs me the wrong way. Maybe it's because I feel like the author is using a link bait title to "teach me" something that already s

For some reason this article rubs me the wrong way. Maybe it's because I feel like the author is using a link bait title to "teach me" something that already seems pretty obvious. The whole question answer setup is annoying. The title suggests that this article is about user experience when it really feels more like a rehash of pick 2: fast/cheap/quality. 1) Reasonable Time To Market (fast) 2) Flawless user experience (quality) 3) Big Reach (Cheap: big payoff for time/money invested)