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Instead of fingerprinting out of millions of browser users a company now just has to have a rather small set (Floc) + old school finger printing to 100% uniquel

by kerng 6y ago

Instead of fingerprinting out of millions of browser users a company now just has to have a rather small set (Floc) + old school finger printing to 100% uniquely identify a user. I wonder how this feature even passed an internal Google privacy sniff test...

joshuamorton 6y ago
> Instead of fingerprinting out of millions of browser users a company now just has to have a rather small set (Floc) + old school finger printing to 100% uniquely identify a user. A company can already fingerprint you with 100% certainty with a third party cookie. The idea is to replace those with FLoC. It's at worst a lateral move, and usually an improvement.