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What I have not seen described is how how advertisers will select which FLoC cohort IDs to advertise to, i.e. which ID is for baseball fans or which is for luxu
by cpeterso 6y ago
What I have not seen described is how how advertisers will select which FLoC cohort IDs to advertise to, i.e. which ID is for baseball fans or which is for luxury travelers. The cohorts are generated independently by clients, so Google and others must recreate their own directory of IDs based on their own site lists.