Those three are "bike simulators". The thing about a device that simulates being on a bike, cycling through the outdoors, is that anyone who remotely has any in

Those three are "bike simulators". The thing about a device that simulates being on a bike, cycling through the outdoors, is that anyone who remotely has any interest in that can buy a bike and go cycling through the outdoors. If playpulse does this right, then the goal is to engage the mind in playing games, and have the mind engage the body in achieving results. Disclosure: I was involved with the Exertris bike [1]. A quarterback's mind isn't thinking about doing a tricep extension, they are thinking about throwing the ball to a receiver. A receiver isn't thinking about doing a 100 yard sprint, they are thinking about avoiding getting tackled and scoring. Likewise, when we engage the mind in games where pedaling affects the game, e.g you go faster, or your weapons charge faster, then people workout harder and longer because their brain is playing the game, not thinking about pushing pedals. Even Peloton is just being shouted at to push pedals harder: keeping the mind utterly aware of doing the thing that sucks. Playpulse is having someone capture your flag, and you chasing after them. The market is people who know they should do cardio, but hate it. I was actually talking about this very subject with my Physio today, saying how I wished I had one of our old bikes. [1] https://en.wikipedia.org/wiki/Exertris https://en.wikipedia.org/wiki/Exertris