The bifurcation isn’t caused by the colour of the bubbles. The colour doesn’t cause the stigma. The colours are simply used as a simple headline to represent al

The bifurcation isn’t caused by the colour of the bubbles. The colour doesn’t cause the stigma. The colours are simply used as a simple headline to represent all the differences and improvements that iMessage brings compared to traditional SMS/MMS. The costs of someone not participating in the “blue bubble ecosystem” are borne by all of the people trying to participate in the conversation. Unless the cost of my friend side loading an app is felt by me, the same stigma approach is unlikely to occur. Ironically, Game Center could have been that exact thing for gaming on iOS, if only they hadn’t mostly killed it off already.