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I just don't like how FLoC was implemented. No opt-in or opt-out consent. Written completely by Google employees. Not approved by Privacy Interest Group, Web Te

I just don't like how FLoC was implemented. No opt-in or opt-out consent. Written completely by Google employees. Not approved by Privacy Interest Group, Web Technical Architecture Group, or WICG. No control over which cohort you are in, despite being able to add this feature. If it was complemented with a Privacy Budget API– each privacy-losing API call costs budget and there is a limit– to eliminate other factors for fingerprinting and IDing that you can combine with FLoC to unique track people– thus giving advertisers complete browsing history– then I'd reconsider. Another thing is webmasters can opt-out of FLoC through a header. But many webmasters don't control headers... And on top of the practical consequences of its implementation.... not good.

izacus 5y ago
How exactly could it be implemented though? EFF and Firefox immediately started a session attacking anything similar to it and demanding that ALL targeting ads stop. There doesn't seem to be space for dialog or a common standard here, either Google does it or they fail and Firefox and privacy wins the world!
- ev1 5y ago
  What ever happened to non-tracking contextual ads? If I browse stackoverflow I'm probably looking for some saas, or tech related, or a react training course on a react question. If I browse game sites maybe I want a MMORPG promo or time card sale. I don't want to see an ad to buy more toilets after having purchased a toilet once a month ago that is supposed to last decades. On every single site. For the next year.