It's hard to see anything about the ad as playful or light-hearted. And Matt has one of the best reputations in the business... You can always make your bones

It's hard to see anything about the ad as playful or light-hearted. And Matt has one of the best reputations in the business... You can always make your bones off of someone else's back - it's just not a good look. I put up a Wix site for my wife last year, now I'm going to have to go through the trouble of moving it off wix.