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At this point, the only browser that could ignore FLoC without being blocked by website is Safari. If Safari chooses not to implement FLoC, it might be sufficie

by Emendo 5y ago

At this point, the only browser that could ignore FLoC without being blocked by website is Safari. If Safari chooses not to implement FLoC, it might be sufficient to prevent web developers from blocking other non-FLoC browsers. All of this rest on Apple standing up for privacy through.. so watch for any announcements from Apple.

kristofferR 5y ago
Privacy has been Apple's thing the last few years though, very unlike that they implement FLoC.
- readams 5y ago
  iOS ads use a system very similar for FLoC though. It's unlikely they'll implement it, but not because of privacy reasons.
  - stevehawk 5y ago
    they'll say it's because of privacy though, because it makes Apple fans feel better about it.
drusepth 5y ago
Why wouldn't sites that rely on FLoC block Safari if the browser doesn't implement it?
- bgorman 5y ago
  iOS is too lucrative of a market to ignore. It is like not selling cars in California. Every car manufacturer conforms to California emissions standards because California is too lucrative to ignore.
- Jonnax 5y ago
  Websites need Apple. Apple doesn't need them.
- idownvoted 5y ago
  Because of Market Share. Which is just another reason – maybe even a responsibility of every web dev - to stop using chrome.