Except there may be perfectly benign reasons for doing this, not "this is totally illegal in the EU but let's just push it on everyone else". For example, the

Except there may be perfectly benign reasons for doing this, not "this is totally illegal in the EU but let's just push it on everyone else". For example, the lawyers may believe the technology is legal, but haven't worked through all the implications with respect to the GDPR. So the end goal may be that it is launched in the EU, but they aren't ready to do so yet.