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The article links to FLoC[0] but the site gives me a 404. I used Google, a popular web search engine, to discover what FLoC stands for[1]. > Federated Learning
by neogodless 6y ago
The article links to FLoC[0] but the site gives me a 404. I used Google, a popular web search engine, to discover what FLoC stands for[1].
> Federated Learning of Cohorts
> a new way to make your browser do the profiling that third-party trackers used to do themselves: in this case, boiling down your recent browsing activity into a behavioral label, and then sharing it with websites and advertisers
[0] https://blog.google/products/ad https://blog.google/products/ad
[1] https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-...
- Natfan 6y agoDon't take this the wrong way, but did you really need to explain what Google (Search) is?
- neogodless 6y agoI can't answer for anyone else, but I suspect they already knew. It was a bit tongue-in-cheek, putting a spin on what Google really is (a monopolistic internet advertising empire, profiting off detailed information about as many internet users as possible.)
- robertlagrant 6y agoThey're just making the point that it's not hard to Google for things, so someone must need Google defining to need their advice.