An underdiscussed second-order consequence of bad press is that it does deter a subset of potential hires from joining the company. However, it's near-impossibl

An underdiscussed second-order consequence of bad press is that it does deter a subset of potential hires from joining the company. However, it's near-impossible to measure this effect, and in the case of FAANGs, there's more than enough supply of candidates (and enough compensation offered) to overcome a recruiting decline due to bad press. I myself would not join Google (or Facebook)'s data science or AI divisions without assurance that those companies are taking bad DS/AI PR into account and making impactful changes to their pipeline.