3 ms·

I have to say I was skeptical of EffectCheck until I saw this post. While it's certainly opportunistic in taking advantage of the Dropbox PR situation, it's al

I have to say I was skeptical of EffectCheck until I saw this post. While it's certainly opportunistic in taking advantage of the Dropbox PR situation, it's also a great case study that shows the value of their technology.

bdhe 15y ago
Be that as it may, I do however sincerely hope that widespread adoption of their technology will not lead to PR being even more bloated and filled with meaningless feel-good phrases and buzz-words. I, for one, appreciate concise, straightforward PR (which might sound oxymoronic).
edw 15y ago
I don't understand what you see in this technology. It doesn't take a genius — or a computer for that matter — to figure out that the post was emotionally tone deaf. The axes used by EffectCheck don't make sense to me. For example, can a post simultaneously score highly in "anxiety" and "confidence"? Aren't these opposites? As a designer and programmer — Don Norman's newest article for Core77[1] got me thinking about this — I am a bit quick to roll my eyes when I see the powerful visuals ("Oh, a chart!") deployed to trivial ends (a relatively simple Bayesian classifier?), and EffectCheck has the hallmarks of something as unsophisticated as ELIZA[2] or the Myers-Briggs personality test. [1] http://news.ycombinator.com/item?id=2679720 http://news.ycombinator.com/item?id=2679720 [2] http://en.wikipedia.org/wiki/ELIZA http://en.wikipedia.org/wiki/ELIZA
- tansey 15y ago
  > For example, can a post simultaneously score highly in "anxiety" and "confidence"? Aren't these opposites? Indeed they are opposites. People can hold many dual emotions simultaneously-- love and hate, belief and doubt, etc.
- JoachimSchipper 15y ago
  > can a post simultaneously score highly in "anxiety" and "confidence"? "I'm absolutely utterly sure that climate change is real; we are all going to die in two years! PANIC!"

bdhe 15y ago

Be that as it may, I do however sincerely hope that widespread adoption of their technology will not lead to PR being even more bloated and filled with meaningless feel-good phrases and buzz-words. I, for one, appreciate concise, straightforward PR (which might sound oxymoronic).

edw 15y ago

I don't understand what you see in this technology. It doesn't take a genius — or a computer for that matter — to figure out that the post was emotionally tone deaf. The axes used by EffectCheck don't make sense to me. For example, can a post simultaneously score highly in "anxiety" and "confidence"? Aren't these opposites? As a designer and programmer — Don Norman's newest article for Core77[1] got me thinking about this — I am a bit quick to roll my eyes when I see the powerful visuals ("Oh, a chart!") deployed to trivial ends (a relatively simple Bayesian classifier?), and EffectCheck has the hallmarks of something as unsophisticated as ELIZA[2] or the Myers-Briggs personality test. [1] http://news.ycombinator.com/item?id=2679720 http://news.ycombinator.com/item?id=2679720 [2] http://en.wikipedia.org/wiki/ELIZA http://en.wikipedia.org/wiki/ELIZA

tansey 15y ago
> For example, can a post simultaneously score highly in "anxiety" and "confidence"? Aren't these opposites? Indeed they are opposites. People can hold many dual emotions simultaneously-- love and hate, belief and doubt, etc.
JoachimSchipper 15y ago
> can a post simultaneously score highly in "anxiety" and "confidence"? "I'm absolutely utterly sure that climate change is real; we are all going to die in two years! PANIC!"