We attended a small scientific research conference that allowed booths. At these conferences researchers often set up posters that can take up quite a bit of r

We attended a small scientific research conference that allowed booths. At these conferences researchers often set up posters that can take up quite a bit of room. The organizers didn't account for this correctly and we ended up being pushed off the main floor down a hallway. This hallway happened to be where most people entered and thought we were the registration desk, which worked out really well as a softer introduction... 'We are actually a sponsor of the conference that sells research products and chemicals. The registration desk is right ahead...' People appreciated the help and returned to talk or took a moment right then to learn more... Lesson learned - location matters and may not be where you think.