Yep, and to get more tactical, here are some marketing channels I've seen work for people who don't use social media: - Search engine marketing/ads - Live even

Yep, and to get more tactical, here are some marketing channels I've seen work for people who don't use social media: - Search engine marketing/ads - Live events - Direct mail (yes, it's very much still alive) - Sponsored content Some of these are hard to measure, and some won't work if your target audience isn't online, but this gives you some specific tactics to start with.