Above you explain what it does in two sentences, yet on the web page you do not (or not successfully). Instead of a video that most people lack the patience to

Above you explain what it does in two sentences, yet on the web page you do not (or not successfully). Instead of a video that most people lack the patience to watch (unless they're already interested in your product), show a screenshot and a very simple (in one brief sentence) explanation what it does. Then if they're interested, link 'em to the video showing your product in action (but cut out the titles and get right to showing the product). It's about making that first look count - most people won't give you a second one if they're not specifically looking for something like this. So you need to grab their attention right away, show what you're offering and make it easy to find out more.