I am not your audience, so what I think is not that important, but I looked at your homepage. Your opening pitch has too much jargon. I'll avoid using specific

I am not your audience, so what I think is not that important, but I looked at your homepage. Your opening pitch has too much jargon. I'll avoid using specific words (geez, you are trying to hide from Google? Good luck, Winston Smith!) but you sound like you're talking to a Techcrunch editor in an elevator. Pretend you are selling your product to people who don't know what it is and think it is made by elves. Meanwhile a lot of the text on that page is white on beige, for the love of god. (In Safari/Mac, Flash blocked). Please hire a designer who can see. Or, rather, one who can't see so superhumanly well that they can read completely invisible text and not notice a problem. Your homepage is dominated by a giant out-of-focus video preview image in what appears to be 120 by 120 pixel resolution. In other words, my first impression of your site is that you literally lack focus and polish. Don't rely so much on the video and the clickable previews. I never click them. They tend to play sounds, which disturbs my fellow inmates. They tend to waste valuable seconds of my life. They take my mouse too far away from the back button. Sometimes they just don't work. Try to hook me in the first six seconds without any additional clicks. I found what I bet is your competitor's homepage. (Google took me right to a bunch of great SEO, surprise surprise.) The page I found is full of reassuring pep talk about how their product is going to improve my business. Words like audience and revenue and affinity. They have helpful links to really basic FAQs about what is, after all, a brand-new fashion trend in business which a lot of people haven't heard of yet. Their design is clean and sharp. It's like an infomercial. I tend to roll my eyes when I read such stuff, but that's my problem: I read too much Techcrunch, I'm too cynical and I know too much about the web-services sausage factory, I am not your audience. Your audience probably appreciates being sold a product in terms that they understand, that they have heard before. It's no mystery to me why your competitor is cleaning up. Finally, you've heard of A/B testing, right? Because I wouldn't assume that I'm not completely full of it, here. I'm just throwing out hypotheses [1], I'm just one guy, and I'm never going to buy your product anyway. --- [1] Except for the white-on-beige thing. That is a bug, my friend. A high priority bug.