I agree with the sentiment, but I think "branding" a paper that was rejected in any way whatsoever would make things worse on the whole. The ability to try agai

I agree with the sentiment, but I think "branding" a paper that was rejected in any way whatsoever would make things worse on the whole. The ability to try again seems to be an important part of the (admittedly imperfect) peer review process. (Relevant caricature: http://matt.might.net/articles/peer-fortress http://matt.might.net/articles/peer-fortress)