true on the concessions, not quite as true on the souvenirs. I got to go to the kids drive-chip-putt competition a few years ago. The branded shirts, blankets,

true on the concessions, not quite as true on the souvenirs. I got to go to the kids drive-chip-putt competition a few years ago. The branded shirts, blankets, bags, etc all go for quite a premium and people love buying them anyway. It is a very well put on event though, and it brings an absurd amount of money into the Augusta area. Many businesses make another month of revenue during Masters week and a lot of residents rent out their homes for several times their mortgage payment.