I'm going to take a guess because I'm obviously not part of your core team so I have no inside knowledge to how or what your doing. As other have posted in cla

I'm going to take a guess because I'm obviously not part of your core team so I have no inside knowledge to how or what your doing. As other have posted in classic purple cow speak [1], you build a better product and remember "your product is not THE product"[2]. Part of Ash's lean canvas[3] even has a spot for alternatives which may even include competitors. The focal point is you need to start testing everything so you can: create a customer feedback loop of _learning_[4][4b]. Ash's model is a variant of the original "Business Model Canvas" which is also very good. I would urge you and everyone to LOOK at the examples and iterations of these models on the main site[5]. Some of the questions you start asking in this exercise are: - What is the problem your solving, and what are the possible solutions? - How will you reach customers, who are the early adopters? Its never too late, and like I said actually the beginning of the exercise. Even if you 'know this already', I would urge you to re-test and re-focus on your previous lean canvases/models. Success is in the finer details. Remember, you never stop learning about the customer. You want a 'specific' customer? You develop a strategy - focused on the problem. So there you go, a 'teaser' on building a better product. Now go read Eric Ries's[6] book[7], Steve Blank's book[8] for overall strategy. See the business model generation book and site[9] (there is an ipad app!) for more finer details. There is also a cheat sheet for Steve's book[10]. I myself am learning this as I recover from a failed startup attempt[11]. Yes, I'm for hire atm and would LOVE to join another team. Hit me up! [1] http://www.sethgodin.com/purple/ http://www.sethgodin.com/purple/ [2] http://www.ashmaurya.com/2011/06/your-product-is-not-the-product/ http://www.ashmaurya.com/2011/06/your-product-is-not-the-pro... [3] http://www.leancanvas.com/ http://www.leancanvas.com/ [4] http://www.slideshare.net/ashmaurya/running-lean-canvas http://www.slideshare.net/ashmaurya/running-lean-canvas [4b] http://www.ashmaurya.com/2010/08/businessmodelcanvas/ http://www.ashmaurya.com/2010/08/businessmodelcanvas/ [5] http://thestartuptoolkit.com/ http://thestartuptoolkit.com/ [6] http://www.startuplessonslearned.com/ http://www.startuplessonslearned.com/ [7] http://lean.st/ http://lean.st/ [8] http://www.stevenblank.com/books.html http://www.stevenblank.com/books.html [9] http://www.businessmodelgeneration.com/ http://www.businessmodelgeneration.com/ [10] http://www.custdev.com/ http://www.custdev.com/ [11] http://jasongiedymin.com/post/6040811222/even-more-start-up-failure-lessons-learned http://jasongiedymin.com/post/6040811222/even-more-start-up-...