You're assuming you would give away your Facebook replacement for free, and not make any money from it up to millions of users. Just because Facebook began tha

You're assuming you would give away your Facebook replacement for free, and not make any money from it up to millions of users. Just because Facebook began that way doesn't mean its replacement must. Google Docs was free when Word was downloaded and paid for. Whatsapp was paid for when other chat was free or included in your contract. There are many business models and ways to grow. It's hard, but I think you could bootstrap a Facebook replacement... over a very long time!