Get rid of coding interviews for devs not already employed is one aspect. Lead gen for filling a companies open roles either 1. Doesn't get engagement from the

Get rid of coding interviews for devs not already employed is one aspect. Lead gen for filling a companies open roles either 1. Doesn't get engagement from the employed or 2. Extracts value from the already employed with little career return. It distracts from core competency. Software engineers path to self monetization is basically be a dev and get paid for labor or start an agency (which sucks and changes what your work actually is), but there is a third path that is pretty well trod that most people haven't experienced (and no devs really), that lets dev write code like they love and still reap most of the profit from placement without an active time sink. It's basically bringing what Zig Zigler originally modeled with his company and current speaker bureaus do for "hot" talent to the developer world.