In other words there is a brand identity associated with the articles. And brand identity is a time/effort savings device employed by human minds when making a

In other words there is a brand identity associated with the articles. And brand identity is a time/effort savings device employed by human minds when making a determination on what to consume. You see this with consumer products all the time; for example the audiophile world may turn their nose up at Bose, but in the consumer space Bose is recognized as a known quantity (may be over priced for the quantity of quality you get but is recognized as not being extremely subpar generic).