Is anyone but Apple making big investments in ARM for the desktop? This is another ARM for the datacenter design. If other companies don't make genuine invest

Is anyone but Apple making big investments in ARM for the desktop? This is another ARM for the datacenter design. If other companies don't make genuine investments in ARM for the desktop there's a real chance that Apple will get a huge an difficult to assail application performance advantage as application developers begin to focus on making Mac apps first, and port to x86 as an afterthought. Something similar happened back in the day when Intel was the de facto king, and everything on other platforms was a handicapped afterthought. I wouldn't want to have my desktops be 15 to 30% slower than Macs running the same software, simply because of emulation or lack of local optimizations. So I'm really looking forward to ARM competition on the desktop.