I work adjacent to this space and LoRa is great (really great, the specs look impossible on paper) but everyone has been peddling proprietary cloud-based SaaS s

I work adjacent to this space and LoRa is great (really great, the specs look impossible on paper) but everyone has been peddling proprietary cloud-based SaaS solutions that come and go every year, for about a decade now. For non-cloud/SaaS solutions, nothing seemed to be able to compete against the branding of wifi and bluetooth. I think this is the main reason it didn't take off. 802.11ah looked like it was going to finally become a good option, with wifi branding, but it somehow was never really released into the market.