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This was their strategy since always or since they achieved monopoly in PC OS market which ensured them huge profits which they used to acquire competitors or t
by mrkramer 6y ago
This was their strategy since always or since they achieved monopoly in PC OS market which ensured them huge profits which they used to acquire competitors or to break into some industry or niche. They would push acquired product or service to millions of Windows users meaning they had huge distribution channel and scale potential.
Microsoft's first acquisition was in 1987 of Forethought Inc. or developers of what is now Microsoft PowerPoint and they bought them for only $14m. Today PowerPoint as a product and as a brand is worth billions.