I think this was once true, but is significantly less so in the context of cloud platforms. It’s very easy from a business model standpoint for Microsoft to int

I think this was once true, but is significantly less so in the context of cloud platforms. It’s very easy from a business model standpoint for Microsoft to integrate Nuance NLP modules with Azure and start selling access to them at list prices very quickly. You don’t need to hunt new customers with a marketing plan; you likely already have customers with these needs in your pipeline so it’s a matter of making sure your AEs know what’s happening. Everything is simpler at scale in a cloud business model, which is why these 3 companies in particular are eating the world.