3 ms·
MS's strategy as of late seems to be buying their way inyo being competitive in every market instead of dominating a few markets. I suppose this gives them a g
by CivBase 6y ago
MS's strategy as of late seems to be buying their way inyo being competitive in every market instead of dominating a few markets. I suppose this gives them a great deal of stability and allows them to develop a massive ecosystem of interconnected products and services. It's still a concerning practice... but not as obviously unethical as the monopolistic behavior displayed by other big tech companies.
- mrkramer 6y agoThis was their strategy since always or since they achieved monopoly in PC OS market which ensured them huge profits which they used to acquire competitors or to break into some industry or niche. They would push acquired product or service to millions of Windows users meaning they had huge distribution channel and scale potential. Microsoft's first acquisition was in 1987 of Forethought Inc. or developers of what is now Microsoft PowerPoint and they bought them for only $14m. Today PowerPoint as a product and as a brand is worth billions.