Based on my personal experience, since 2008 more and more companies are about showing somebody that you are "doing something" with their money. It could be the

Based on my personal experience, since 2008 more and more companies are about showing somebody that you are "doing something" with their money. It could be the VCs, it could be the EU grants, it could be the stockholders, but that's the business model you get with the abundance of capital and low interest rates.