Why not do both? It sounds like you have already created both marketing plans. How many professors and or SMB owners have you reached out to? If it's not a numb

Why not do both? It sounds like you have already created both marketing plans. How many professors and or SMB owners have you reached out to? If it's not a number in the thousands, you're going to have trouble validating whether or not it is viable. Keep pushing. Maybe spend some cash on lead gen if necessary. If you're getting excessively low response, try splitting further into 4 different sets of copy, positioning, etc., and spread those among your targets. See what is sticking.