People pay for what's important to them. Breaking, big exposes, they make for nice headlines, but nobody cares. What most people want is to be 'plugged in' to

People pay for what's important to them. Breaking, big exposes, they make for nice headlines, but nobody cares. What most people want is to be 'plugged in' to whatever the topic du jour is so they can emote with their coworkers at the water cooler, which helps them feel like they're 'good people.' It's super hard for people to internalize that they actually don't care about stuff, what they care about is their appearance. The people making real impacts are non or not for profit organizations that battle corporations in court and sue them for things like pollution. Journalists are worthless.