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The big takeaway here is that what Substack proved (much like Onlyfans did in a different industry a few years back) that the median unit of consumed content wa
by newacct583 6y ago
The big takeaway here is that what Substack proved (much like Onlyfans did in a different industry a few years back) that the median unit of consumed content was being produced by someone who was being heavily underpaid by the existing industry.
The big name bloggers and journalists were competing in an industry where entry level salaries are dirt cheap, because from a business perspective "anyone" can do journalism and there are always more people to hire. But what readers actually "want" isn't the generic journalism, it's Yglesias or Greenwald specifically. So people like that can do much better.
But... where does that leave the actual journalism? Now not only are the journalists underpaid by the media, they now know that the path to elite success is actually in a different career path entirely. I can't help but think that Substack is the wrong solution to a real problem, and is making things worse and not better.