> the complexity of a problem like this, algorithmically, legally and ethically. I disagree with the framing of this as "complexity" when it's really "Facebook

> the complexity of a problem like this, algorithmically, legally and ethically. I disagree with the framing of this as "complexity" when it's really "Facebook's profits would be reduced/Facebook's business model would be compromised". The complexity comes from Facebook's goal of maximising profits within the permitted algorithmic and legal space.