Why so much focus on vegans when most people changing diets are going vegetarians? It's always about veganism even though what it isn't that popular (at least

Why so much focus on vegans when most people changing diets are going vegetarians? It's always about veganism even though what it isn't that popular (at least not compared to vegetarianism). I bet product labels are contributing to this, because many food products have no animal content at all so they write "vegan" as it checks all boxes and please everyone. But that does not mean people who chose them for diet reasons are vegans. This creates a lot of confusion (I've been vegetarian for two years and my family and friends are still confuse about what I eat -- even though it's extremely simple and about 1/10 person in the world follow the same rules).