Making t-shirts is not the end goal, but I read another post recently that correctly noted that most people in the startup community are pleased that they have

Making t-shirts is not the end goal, but I read another post recently that correctly noted that most people in the startup community are pleased that they have achieved a level of "success" in their lives where they can earn great livings, do great work, and yet be in an environment where they don't have to wear a uniform or business attire, even business casual. Company t-shirts can be an easy way for your team to keep that startup vibe, without uniforms of any kind, and yet have a cohesive feel about them, a branded vibe, a way of saying to outsiders that they are part of something special. It's a way of boasting about your company, your product, while also saying, "I support this, because I want to, not because I have to." In particular, making really cool shirts can be yet one more thing your team can be proud of. I wear my company shirt with pride for more than one reason. The first, because it's our company, and I'm proud of that. The second, because it's cooler than a shirt with a collar and a little jockey and horse on it. The third, because it gives me a reason to talk about what we do. And the list goes on. Getting shirts is not the goal. Knocking out enough goals that you finally have a moment to stop, breathe, and order shirts, is a nice place to be. Don't prioritize it ahead of things, but don't underestimate the value your team places on being part of something, donning the flag, and having an opportunity to show people that they're successful enough to wear what they want, and that happens to be a shirt about a company they're proud to be a part of.