I actually think part of Tesla's strategy is to make green tech more palatable for the conservative crowd. Their whole line of cars highlights power, performan

I actually think part of Tesla's strategy is to make green tech more palatable for the conservative crowd. Their whole line of cars highlights power, performance, luxury, and the cool factor. They've almost single-handedly destroyed the conception that EVs are sad little suped up golf carts for tree hugging dweebs. You're almost a loser if you don't have a Tesla now. The cybertruck is another big play on this trend. The solar roof is another take on this. Make solar look like regular shingles and along with the amortized cost savings, people resistant to change really don't have a good argument against it, whereas they might for an installment of obvious panels.