I've seen a couple companies (Sony, Creative Labs, etc) do the ear photo thing like us but from what I recall they only use the photo to match you against a lib

I've seen a couple companies (Sony, Creative Labs, etc) do the ear photo thing like us but from what I recall they only use the photo to match you against a library of HRTFs. Our approach generates a unique HRTF for each user. But yes, I would expect to see a whole lot more of this in the near future from all the headphone makers.