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Once again, (after viewing their demo video again) I find myself puzzled by who Color is targeting, what their app really does, and of course how they will make
by gallerytungsten 15y ago
Once again, (after viewing their demo video again) I find myself puzzled by who Color is targeting, what their app really does, and of course how they will make money.
It seems they're kind of a twitter for photos with ad hoc local area wireless photo sharing. What problem does this solve?
When I take a snapshot, why would I want to share it with anyone who happens to be in range? What makes this so appealing? I can't see any appeal, but perhaps that's just me.
How do they make money? It seems they'll be going for some variant of permission marketing, based on accrued data of user interests. But how does the user benefit?
- silverlake 15y agoI think it's ad-hoc location-based social networks. So attendees at a conference would form a social network and share comments, photos, etc. In fact, every presentation could be it's own mini-network of people in that room. They could sell ad space to the vendors at the conference. They just need to find a killer use case that motivates early adopters to use it. For example, it could be used at colleges to form networks around classes, sports events, parties. This app would be very useful during disasters, but you can't build a business around that. ;-)