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There is nothing stopping Google or Facebook from offering content-based advertising to advertisers, publishers and users--sidestepping any issues with multiple
by ece 5y ago
There is nothing stopping Google or Facebook from offering content-based advertising to advertisers, publishers and users--sidestepping any issues with multiple small ad deals. A regulator could demand it if they wanted, and together publishers and advertisers could too. Individual users just don't have the same power, and resort to adblockers--which is pretty much their only option if they don't want to be tracked when a site doesn't have a subscription option.
- TravisLS 5y agoFair point. If you prohibit everyone, including walled gardens, from targeting based on user behavior or user data, that seems like a plausible solution. It's a purely regulatory solution, though, not technical as the top level comment suggested :)
- ece 5y agoOpt-in user targeting could still be fine (like offline loyalty programs), and it would be healthier than the current norm of opt-out through ad-blockers.