> The memes took a great step forward when they invented writing – and then printing, and then other forms of communication, from railways and ships to fax mach

> The memes took a great step forward when they invented writing – and then printing, and then other forms of communication, from railways and ships to fax machines. The important concepts of copy-the-product versus copy-the-instruction are explained. We can now understand how and why the internet has evolved and guess at the direction the memes will push it in. From the synopsis. Oh boy was that prescient. I'm also glad we don't have to wait for our memes to arrive by railway, as was seemingly done in the past.